Industry: Education
Employment Type: Part Time
Work Hours: 8
Salary: $20 To $30/An Hour
Location: United States
Full Job Description
Join Our Team as a Freelance Digital Marketing Specialist
About Us
At Rio Rancho Public Schools (RRPS), we are dedicated to providing exceptional educational experiences that prepare our students for success in a rapidly changing world. Our schools, located in beautiful Rio Rancho, New Mexico, are known for their commitment to academic excellence, creativity, and community involvement. We are now seeking a passionate and skilled Freelance Digital Marketing Specialist to help elevate our online presence and engage our community through innovative marketing strategies.
Position Overview
The Freelance Digital Marketing Specialist will have the exciting opportunity to shape and implement our digital marketing strategy. This role is perfect for someone who thrives on creativity, has a keen understanding of digital channels, and is passionate about making a difference in the education sector. You will work closely with our administration and staff to promote the outstanding programs at RRPS, connect with our community, and drive engagement across our digital platforms.
Key Responsibilities
- Develop and implement a comprehensive digital marketing strategy to enhance RRPS’s online footprint.
- Create engaging content for various platforms including social media, website, and email newsletters.
- Utilize SEO best practices to improve search engine visibility and organic traffic to our website (rrps.net).
- Monitor, analyze, and report on digital marketing performance using analytics tools.
- Plan and execute online advertising campaigns that align with the school’s goals and budgets.
- Collaborate with school administration and staff to identify marketing opportunities and align messaging.
- Engage with the local community through online platforms to foster relationships and gather feedback.
- Stay up to date with the latest digital marketing trends and tools, implementing them as appropriate.
Qualifications
- Proven experience in digital marketing, preferably in the education sector or non-profit organizations.
- Strong knowledge of SEO, SEM, social media marketing, and email marketing.
- Excellent written and verbal communication skills.
- Experience with analytics tools such as Google Analytics, and social media insights.
- Creative mindset with the ability to generate innovative ideas and campaigns.
- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
- Knowledge of graphic design and familiarity with tools like Adobe Creative Suite or Canva is a plus.
- Ability to work independently and collaboratively in a team environment.
Why Work with Us?
At Rio Rancho Public Schools, we believe that every team member plays a vital role in making our educational community thrive. As a Freelance Digital Marketing Specialist, you will find a supportive environment where your ideas are valued and your contributions have a direct impact on our schools and students. We are committed to fostering a culture of creativity, inclusion, and professional growth.
Work Arrangement
This is a freelance position, offering flexible hours and the opportunity to work remotely. Compensation will be based on experience and skill level, ensuring a fair and competitive rate.
How to Apply
If you are passionate about digital marketing and want to make a meaningful impact in the field of education, we encourage you to apply! Please submit your resume, a cover letter detailing your experience and vision for digital marketing in education, and a portfolio of relevant work.
Conclusion
Joining Rio Rancho Public Schools as a Freelance Digital Marketing Specialist offers a unique chance to shape how education is perceived and engaged with in our community. Your work will help to inspire students, connect families, and showcase the incredible programs available within our schools. If you have the skills and passion we are looking for, apply today!
Frequently Asked Questions (FAQs)
- What are the working hours for this freelance position?
As a freelance position, you will have the flexibility to set your own hours while meeting project deadlines. - Do I need specific qualifications to apply?
While a degree in marketing or a related field is beneficial, relevant work experience and a strong portfolio of past work are equally important. - Is there an in-person requirement for this role?
This is primarily a remote freelance position, although occasional in-person meetings may be required. - How will my performance be evaluated?
Your performance will be evaluated based on metrics like engagement rates, website traffic, and the success of marketing campaigns. - Is there room for growth in this role?
As we expand our digital marketing efforts, there may be opportunities for ongoing freelance work or even full-time positions in the future.
